How do you turn unstructured social media conversations into publication-ready evidence in just 4 weeks?
In this case study, MadeAi partnered with the CSL HEOR team to identify and curate hereditary angioedema-related conversations from public online sources, with insights supporting a Value in Health Journal article. Using a structured social media listening approach, the team analyzed 3,069 records to uncover patient burden, challenges, and unmet needs.
See how structured analysis, SME expertise, and research-ready outputs came together to enable faster evidence generation.
Meghan Oates-Zalesky
About Author
Meghan Oates‑Zalesky is Chief Marketing Officer at CapeStart and MadeAi, with over 20 years of experience in healthcare technology and life sciences. Previously CMO at Apollo Intelligence, she helped grow the company from a small startup into a global enterprise. A PharmaVOICE Woman of Influence (2021), Meg’s thought leadership has appeared in leading industry publications. She holds degrees from Harvard and the London School of Economics and is a published novelist and avid equestrian.