Skip to content Skip to footer

From Social Media Conversations to Publication-Ready Evidence for CSL HEOR Team

How do you turn unstructured social media conversations into publication-ready evidence in just 4 weeks?

In this case study, MadeAi partnered with the CSL HEOR team to identify and curate hereditary angioedema-related conversations from public online sources, with insights supporting a Value in Health Journal article. Using a structured social media listening approach, the team analyzed 3,069 records to uncover patient burden, challenges, and unmet needs.

See how structured analysis, SME expertise, and research-ready outputs came together to enable faster evidence generation.

CSL

Meet the Presenters

Kavin Xavier

Vice President – AI Solutions, CapeStart
With years of experience designing AI solutions for life sciences, Kavin leads CapeStart’s AI innovation roadmap.

Siva Karthick

Machine Learning Tech Lead, CapeStart
Siva specializes in model fine-tuning and evaluation, focusing on real-world deployment of AI in healthcare and pharma.